From the beginning, the company has set itself apart by producing products of high aesthetic impact, quality and functionality, the result of a process with a distant origin whilst retaining close ties with the philosophy of the group to which the company belongs, Giordano Holding. A family-run Italian and Piedmont company, which has always been committed to having not only a successful entrepreneurial itinerary, but prior to that, a responsible and ethical commitment, from a viewpoint of sensitivity to the environment and the social context.
The use of plastic as a key element of its activity, due to its unrivalled technological and aesthetic properties, does raise major challenges and with it a commitment that do not call for neglect but to be tackled through concrete arguments and responsibilities by stressing the differences, the opportunities and the advantages of this precious resource.