Consumers are showing a preference (and expectation) for retail companies to engage in social and environmental responsibility.
Consumers want to see retailers investing in sustainability. Over 60% of consumers expect brands to have sustainability practices in place, while almost 50% percent would discontinue their shopping at brands that don’t hold true to these values. It’s clear that more sustainable brands have a wider reach, and they’re keeping their customers happy.
Buying behavior is changing, and retailers need to keep up. Studies show that over the past five years, 85% of global consumers have shifted their purchase behavior towards being more sustainable. At this point, if a brand is ignoring potential sustainability initiatives, they’re falling behind.
It is therefore essential that retailers select suppliers who can guarantee sustainable products and an environmentally friendly production chain. The image of the shop should therefore already convey a green philosophy in the choice of furnishings.